Joseph Stembridge's blog ::What is the dollar cost of directory referrals to your law firm website And are the visitors worth it

Joseph Stembridge's blog ::What is the dollar cost of directory referrals to your law firm website And are the visitors worth it

Ｔｏｄａｙ'ｓ               ｏｎｌｉｎｅ               ｌａｗ               ｆｉｒｍｓ               ｍｕｓｔ               ｂｕｉｌｄ               ａ               ｓｔｒｏｎｇ               ｗｅｂ               ｐｒｅｓｅｎｃｅ               ａｓ               ａｎ               ｅｘｔｅｎｓｉｏｎ               ｔｏ               ｔｈｅｉｒ               ｃｕｒｒｅｎｔ               ｅｆｆｏｒｔｓ,               ｎｏｔ               ａｓ               ａ               ｒｅｐｌａｃｅｍｅｎｔ. Ｉｔ               ｉｓ               ｎｏｗ               ｊｕｓｔ               ａｓ               ｉｍｐｏｒｔａｎｔ               ｔｏ               ｈａｖｅ               ａｎ               Ｉｎｔｅｒｎｅｔ               ｐｒｅｓｅｎｃｅ               ｗｉｔｈ               ａ               ｗｅｂｓｉｔｅ               ａｓ               ｉｔ               ｉｓ               ｔｏ               ｂｅ               ｆｏｕｎｄ               ｏｎ               ｔｈｅ               ｓｅａｒｃｈ               ｅｎｇｉｎｅｓ               ｆｏｒ               ｐｒｏｓｐｅｃｔｉｖｅ               ｃｌｉｅｎｔｓ               ｔｈａｔ               ａｒｅ               ｓｅａｒｃｈｉｎｇ               ｅｖｅｒｙ               ｄａｙ. ＣＯＲＥ               ＥＬＥＭＥＮＴＳ               ＯＦ               Ａ               ＳＴＲＯＮＧ               ＷＥＢ               ＰＲＥＳＥＮＣＥ:                ＭＵＳＴ               ｈａｖｅ               ａ               Ｗｅｂｓｉｔｅ               Ｗｅｂｓｉｔｅ               ＭＵＳＴ               ｂｅ               ａｐｐｅａｌｉｎｇ               ａｎｄ               ｅａｓｙ               ｔｏ               ｎａｖｉｇａｔｅ               Ｗｅｂｓｉｔｅ               ＭＵＳＴ               ｂｅ               ｏｐｔｉｍｉｚｅｄ               ｆｏｒ               ｔｈｅ               ｋｅｙｗｏｒｄｓ               ｐｅｒｔｉｎｅｎｔ               ｔｏ               ｙｏｕｒ               ｆｉｒｍｓ               ｐｒａｃｔｉｃｅ               ａｒｅａｓ               Ｗｅｂｓｉｔｅ               ＭＵＳＴ               ｂｅ               ｏｐｔｉｍｉｚｅｄ               ｆｏｒ               ｔｈｅ               ｋｅｙｗｏｒｄｓ               ｐｅｒｔｉｎｅｎｔ               ｔｏ               ｙｏｕｒ               ｆｉｒｍｓ               ｐａｒｔｎｅｒｓ               Ｗｅｂｓｉｔｅ               ＭＵＳＴ               ｂｅ               ｌｅａｄ               ｇｅｎｅｒａｔｉｎｇ               (Ｅｘａｍｐｌｅ               -               Ｃｏｎｔａｃｔ               Ｓｕｂｍｉｓｓｉｏｎ               Ｆｏｒｍ)               Ｗｅｂｓｉｔｅ               ＭＵＳＴ               ｉｎｔｅｇｒａｔｅ               ａｎｄ               ｕｓｅ               ｗｅｂ               ａｎａｌｙｔｉｃｓ               Ａｐｐｅａｌｉｎｇ               Ｗｅｂｓｉｔｅ               +               Ｏｐｔｉｍｉｚａｔｉｏｎ               ｏｆ               Ｐｒａｃｔｉｃｅ               Ａｒｅａｓ               &               Ｐａｒｔｎｅｒｓ               +               Ｌｅａｄ               Ｇｅｎｅｒａｔｉｏｎ               +               Ａｎａｌｙｔｉｃｓ Ａｎｙ               ｌａｗ               ｆｉｒｍ               ｗｅｂｓｉｔｅ               ｔｈａｔ               ｄｏｅｓ               ｎｏｔ               ｉｎｔｅｇｒａｔｅ               ａｌｌ               ｓｉｘ               ｏｆ               ｔｈｅ               ｐａｒａｍｅｔｅｒｓ               ｌｉｓｔｅｄ               ａｂｏｖｅ               ｉｓ,               ｉｎ               ｍｙ               ｏｐｉｎｉｏｎ,               ｆａｉｌｉｎｇ               ｔｏ               ｅｓｔａｂｌｉｓｈ               ａ               ｓｔｒｏｎｇ               ｗｅｂ               ｐｒｅｓｅｎｃｅ. Ｉ               ｈａｖｅ               ｎｏｔｉｃｅｄ               ｔｈｉｓ               ｍｏｒｅ               ａｎｄ               ｍｏｒｅ               ｌａｔｅｌｙ               ａｎｄ               ｈａｖｅ               ａｌｓｏ               ｎｏｔｉｃｅｄ               ｔｈａｔ               ｔｈｅ               ｂｉｇｇｅｒ               ｌａｗ               ｆｉｒｍｓ               ｗｉｔｈ               ｂｉｇ               ｅｘｐｅｎｓｉｖｅ               ｓｉｔｅｓ               ａｒｅ               ｎｏｗｈｅｒｅ               ｔｏ               ｂｅ               ｆｏｕｎｄ               ｉｎ               ｔｈｅ               ｓｅａｒｃｈ               ｅｎｇｉｎｅｓ. Ｓｕｒｐｒｉｓｉｎｇｌｙ,               ｍａｎｙ               ｌａｗｙｅｒｓ               ａｎｄ               ｌａｗ               ｆｉｒｍｓ               ｉｇｎｏｒｅ               ｔｈｉｓ               ｒｅａｌｉｔｙ,               ａｎｄ               ｈａｖｅ               ｎｏ               Ｉｎｔｅｒｎｅｔ               ｐｒｅｓｅｎｃｅ. Ｌｅｔ'ｓ               ｔａｋｅ               ａ               ｌｏｏｋ               ａｔ               ｓｏｍｅ               ｒｅｖｅａｌｉｎｇ               ｓｔａｔｉｓｔｉｃｓ               ｆｒｏｍ               ｔｈｅ               Ｐｅｗ               Ｉｎｔｅｒｎｅｔ               &               Ａｍｅｒｉｃａｎ               Ｌｉｆｅ               Ｐｒｏｊｅｃｔ               Ｒｅｐｏｒｔ:                68               ｐｅｒｃｅｎｔ               ｏｆ               Ａｍｅｒｉｃａｎ               ａｄｕｌｔｓ               (ａｐｐｒｏｘｉｍａｔｅｌｙ               137               ｍｉｌｌｉｏｎ               ｐｅｏｐｌｅ)               ｕｓｅ               ｔｈｅ               Ｉｎｔｅｒｎｅｔ               65               ｐｅｒｃｅｎｔ               ｏｆ               ｌｅｇａｌ               ｓｅｒｖｉｃｅｓ               ｂｕｙｅｒｓ               ｈａｖｅ               ｇｏｎｅ               ｏｎｌｉｎｅ               ｔｏ               ｌｏｃａｔｅ               ａ               ｌａｗ               ｆｉｒｍ               38               ｐｅｒｃｅｎｔ               ｓｅａｒｃｈ               ｏｎｌｉｎｅ               ｆｏｒ               ｌｅｇａｌ               ｓｅｒｖｉｃｅｓ               ａｔ               ｌｅａｓｔ               ｗｅｅｋｌｙ               89               ｐｅｒｃｅｎｔ               ｕｓｅ               ｓｅａｒｃｈ               ｅｎｇｉｎｅｓ               ｔｏ               ｆｉｎｄ               ｌａｗ               ｆｉｒｍ               Ｗｅｂ               ｓｉｔｅｓ               86               ｐｅｒｃｅｎｔ               ｇｏ               ｄｉｒｅｃｔｌｙ               ｔｏ               ａ               ｌａｗ               ｆｉｒｍ'ｓ               ｓｉｔｅ               71               ｐｅｒｃｅｎｔ               ｅｎｔｅｒ               ｌａｗ               ｆｉｒｍ               Ｗｅｂ               ｓｉｔｅｓ               ｔｈｒｏｕｇｈ               ｐｏｒｔａｌｓ               ｓｕｃｈ               ａｓ               ＦｉｎｄＬａｗ               ａｎｄ               Ｍａｒｔｉｎｄａｌｅ               Ｈｕｂｂｅｌｌ Ｔｏ               ｂｅ               ｅｆｆｅｃｔｉｖｅ,               ｙｏｕｒ               Ｗｅｂ               ｍａｒｋｅｔｉｎｇ               ｓｈｏｕｌｄ               ａｌｓｏ               ｉｎｃｌｕｄｅ               ａ               ｂｕｄｇｅｔ               ｆｏｒ               ｔｈｅ               Ｗｅｂｓｉｔｅ               ａｎｄ               ａ               ｓｅｐａｒａｔｅ               ｂｕｄｇｅｔ               ｆｏｒ               ｏｎｌｉｎｅ               ｍａｒｋｅｔｉｎｇ               ｃａｍｐａｉｇｎｓ               ａｎｄ               ｓｔｒａｔｅｇｉｅｓ. Ｍｏｎｉｔｏｒ               ｙｏｕｒ               ｍａｒｋｅｔｉｎｇ               ｃｌｏｓｅｌｙ               ｔｏ               ｄｅｔｅｒｍｉｎｅ               ｗｈｅｔｈｅｒ               ｙｏｕ               ａｒｅ               ａｔｔｒａｃｔｉｎｇ               ｖｉｓｉｔｏｒｓ               ａｎｄ               ｔｕｒｎｉｎｇ               ｔｈｅｍ               ｉｎｔｏ               ｃｌｉｅｎｔｓ. Ｙｏｕｒ               ｃｏｍｐｅｔｉｔｏｒｓ               ａｌｓｏ               ｕｓｅ               ｔｈｅ               Ｗｅｂ,               ａｎｄ               ｙｏｕｒ               ｎｅｘｔ               ｎｅｗ               ｃｌｉｅｎｔ               ｉｓ               ａｌｍｏｓｔ               ｃｅｒｔａｉｎｌｙ               ｕｓｉｎｇ               ｔｈｅ               Ｉｎｔｅｒｎｅｔ,               ｓｅａｒｃｈｉｎｇ               ｆｏｒ               ｙｏｕ. ＣＡＮ               ＹＯＵＲ               ＦＩＲＭ'Ｓ               ＡＴＴＯＲＮＥＹＳ               ＢＥ               ＦＯＵＮＤ               ＷＨＥＮ               ＴＨＥＹ               ＡＲＥ               ＧＯＯＧＬＥＤ? Ｉ               ｕｓｕａｌｌｙ               ｎｏｔｉｃｅ               ｔｈａｔ               ｂｉｇｇｅｒ               ｌａｗ               ｆｉｒｍｓ               ｗｅｂｓｉｔｅｓ               ａｒｅ               ｎｏｔ               ｏｐｔｉｍｉｚｅｄ               ａｎｄ               ｓｏｍｅｔｉｍｅｓ               ｙｏｕ               ｃａｎ'ｔ               ｅｖｅｎ               ｆｉｎｄ               ｋｅｙ               ｐａｒｔｎｅｒｓ               ｗｈｅｎ               ｙｏｕ               "Ｇｏｏｇｌｅ"               ｔｈｅｍ,               ｌｅｔ               ａｌｏｎｅ               ｆｉｎｄｉｎｇ               ｔｈｅ               ｆｉｒｍ'ｓ               ｓｉｔｅ               ｆｏｒ               ｋｅｙｗｏｒｄｓ               ｒｅｌａｔｅｄ               ｔｏ               ｔｈｅｉｒ               ｐｒａｃｔｉｃｅ               ａｒｅａｓ. Ｉ               ｗｏｕｌｄ               ｔｈｉｎｋ               ｔｈａｔ               ｂｉｇｇｅｒ               ｌａｗ               ｆｉｒｍｓ               ｗｉｔｈ               ｂｉｇ               ｍａｒｋｅｔｉｎｇ               ｂｕｄｇｅｔｓ               ｗｏｕｌｄ               ｄｏ               ｍｏｒｅ               ｗｉｔｈ               ｓｅａｒｃｈ               ｅｎｇｉｎｅ               ｏｐｔｉｍｉｚａｔｉｏｎ               ａｎｄ               ｌａｗ               ｆｉｒｍ               ｐａｙ               ｐｅｒ               ｃｌｉｃｋ               ｍａｒｋｅｔｉｎｇ. Ｔｈｉｓ               ｉｓ               ｇｏｏｄ               ｎｅｗｓ               ｔｈｏｕｇｈ               ｆｏｒ               ｔｈｅ               ｓｍａｌｌｅｒ               ｆｉｒｍｓ               ｏｆ               ｔｈｅ               ｗｏｒｌｄ               ｂｅｃａｕｓｅ               ｔｈｅｙ               ｃａｎ               ｎｏｗ               ｃｏｍｐｅｔｅ               ａｎｄ               ｂｅａｔ               ｔｈｅ               ｂｉｇｇｅｒ               ｇｕｙｓ               ｉｎ               ｏｎｌｉｎｅ               ａｄｖｅｒｔｉｓｉｎｇ. ＭＯＳＴ               ＬＡＷ               ＦＩＲＭ               ＯＷＮＥＲＳ               &               ＭＡＲＫＥＴＩＮＧ               ＤＩＲＥＣＴＯＲＳ               ＤＯＮ'Ｔ               ＵＮＤＥＲＳＴＡＮＤ               ＳＥＯ Ｕｓｕａｌｌｙ,               ｔｈｅ               ｂｉｇｇｅｒ               ｌａｗ               ｆｉｒｍｓ               ｔｈａｔ               ｄｏ               ｒｅｃｏｇｎｉｚｅ               ｔｈｅ               ｖａｌｕｅ               ｏｆ               ｓｅａｒｃｈ               ｅｎｇｉｎｅ               ｏｐｔｉｍｉｚａｔｉｏｎ               ｈａｖｅ               ａ               ｓｈａｒｐ               ｌａｗ               ｆｉｒｍ               ｍａｒｋｅｔｉｎｇ               ｄｉｒｅｃｔｏｒ. Ｙｅｔ,               Ｉ               ｆｉｎｄ               ｍｏｓｔ               ｌａｗ               ｆｉｒｍ               ｍａｒｋｅｔｉｎｇ               ｄｉｒｅｃｔｏｒｓ               ｄｏｎ'ｔ               ｓｅｅｍ               ｔｏ               ｕｎｄｅｒｓｔａｎｄ               ｈｏｗ               ｉｍｐｏｒｔａｎｔ               ｉｔ               ｉｓ               ｔｏ               ｈａｖｅ               ｓｏｍｅ               ｏｐｔｉｍｉｚａｔｉｏｎ               ｄｏｎｅ               ｏｎ               ｔｈｅ               ｆｉｒｍ'ｓ               ｓｉｔｅ,               ａｔ               ｔｈｅ               ｖｅｒｙ               ｌｅａｓｔ               ｍａｋｅ               ｓｕｒｅ               ｙｏｕｒ               ｆｉｒｍ               ａｎｄ               ｉｔｓ               ｐａｒｔｎｅｒｓ               ｃａｎ               ｂｅ               ｆｏｕｎｄ               ａｔ               Ｇｏｏｇｌｅ,               Ｙａｈｏｏ! ａｎｄ/ｏｒ               ＭＳＮ               (ｐｒｅｆｅｒａｂｌｙ               ａｌｌ               ｔｈｒｅｅ). Ｔｈｅｒｅ               ｉｓ               ａ               ｓｍａｌｌ               ｌｉｇｈｔ               ａｔ               ｔｈｅ               ｅｎｄ               ｏｆ               ｔｈｅ               ｔｕｎｎｅｌ               ｔｈｏｕｇｈ               ｂｅｃａｕｓｅ               ｍｏｒｅ               ａｎｄ               ｍｏｒｅ               ｌａｗｙｅｒｓ               ａｒｅ               ｒｅｃｏｇｎｉｚｉｎｇ               ｔｈａｔ               ｏｎｌｉｎｅ               ｍａｒｋｅｔｉｎｇ               ｉｓ               ｔｈｅ               ｗａｖｅ               ｏｆ               ｔｈｅ               ｆｕｔｕｒｅ               ａｎｄ               ｗｉｌｌ               ｕｌｔｉｍａｔｅｌｙ               ｒｅｐｌａｃｅ               ｔｒａｄｉｔｉｏｎａｌ               ｗａｙｓ               ｔｏ               ａｄｖｅｒｔｉｓｅ. ＳＯＬＯ               ＬＡＷＹＥＲＳ               ＶＳ. ＢＩＧ               ＬＡＷ               ＦＩＲＭＳ Ｉ               ａｍ               ａｌｓｏ               ｓｅｅｉｎｇ               ｅｘａｍｐｌｅｓ               ｏｆ               ｓｏｌｏ               ａｔｔｏｒｎｅｙｓ               ｏｕｔ               ｐｅｒｆｏｒｍｉｎｇ               ｂｉｇ               ｌａｗ               ｆｉｒｍｓ. Ｊｕｓｔ               ｔｏｄａｙ               Ｉ               ｒｅｖｉｅｗｅｄ               ａ               ｂｉｇ               ｌａｗ               ｆｉｒｍ'ｓ               ｓｉｔｅ               ｔｈａｔ               ｈａｓ               ｍｕｌｔｉｐｌｅ               ｌｏｃａｔｉｏｎｓ               ａｎｄ               ｏｖｅｒ               100               ａｔｔｏｒｎｅｙｓ. Ｔｈｅｙ               ｈａｖｅ               ａ               ｖｅｒｙ               ｏｌｄ               ｓｉｔｅ               ｔｈａｔ               ｈａｓ               ａ               ｄｏｍａｉｎ               ｎａｍｅ               ｆｒｏｍ               1994,               ｗｈｉｃｈ               ｉｓ               ａｎｄ               ｓｈｏｕｌｄ               ｂｅ               ａ               ｇｏｏｄ               ｔｈｉｎｇ. Ｉｔ               ｈａｓ               ａ               Ｇｏｏｇｌｅ               ＰａｇｅＲａｎｋ               ｓｃｏｒｅ               ｏｆ               6,               ｗｈｉｃｈ               ｉｓ               ｖｅｒｙ               ｇｏｏｄ               ａｎｄ               ｉｔ               ｈａｓ               244               ｌｉｎｋｓ               ｃｏｕｎｔｅｄ               ｆｒｏｍ               Ｇｏｏｇｌｅ,               ｗｈｉｃｈ               ｉｓ               ａ               ｄｅｃｅｎｔ               ｎｕｍｂｅｒ               (ｎｏｔ               ｇｒｅａｔ               ｂｕｔ               ｎｏｔ               ｂａｄ               ｅｉｔｈｅｒ). Ｔｈｅｓｅ               ｔｈｒｅｅ               ｔｈｉｎｇｓ               ｃｏｍｂｉｎｅｄ,               ａｎ               ｏｌｄｅｒ               ｄｏｍａｉｎ               ｎａｍｅ,               ａ               ｈｉｇｈ               ＰａｇｅＲａｎｋ               ｓｃｏｒｅ               ａｎｄ               ａ               ｌｏｔ               ｏｆ               ｌｉｎｋｓ               ｓｈｏｕｌｄ               ｍｅａｎ               ｔｈａｔ               ｔｈｉｓ               ｓｉｔｅ               ｉｓ               ｗｅｌｌ               ｒａｎｋｅｄ               ｂｕｔ               ｔｈｅ               ｆａｃｔ               ｉｓ               ｔｈａｔ               ｉｔ'ｓ               ｎｏｔ               ｒａｎｋｅｄ               ａｔ               ａｌｌ               ｆｏｒ               ａｎｙ               ｋｅｙｗｏｒｄｓ               ｒｅｌａｔｅｄ               ｔｏ               ｉｔｓ               ｐｒａｃｔｉｃｅ               ａｎｄ               ｉｎ               ｆａｃｔ               ｍａｎｙ               ｏｆ               ｔｈｅ               ｐａｒｔｎｅｒｓ               ａｒｅｎ'ｔ               ｅｖｅｎ               ｃｏｍｉｎｇ               ｕｐ               ｉｆ               ｙｏｕ               Ｇｏｏｇｌｅ               ｔｈｅｍ               ｂｙ               ｎａｍｅ. Ｔｈｅｒｅ               ａｒｅ               ｍａｎｙ               ｄｉｆｆｅｒｅｎｔ               ｌａｗ               ｆｉｒｍ               ｓｉｔｅｓ,               ｉｎｃｌｕｄｉｎｇ               ｓｏｌｏ               ａｔｔｏｒｎｅｙ               ｓｉｔｅｓ               ｔｈａｔ               ｍａｙｂｅ               ｈａｖｅ               ａ               ＰａｇｅＲａｎｋ               ｏｆ               3               ｏｒ               4,               ｈａｖｅ               ａｂｏｕｔ               20-30               ｌｉｎｋｓ,               ｙｅｔ               ａｒｅ               ｒａｎｋｅｄ               ｉｎ               ｔｈｅ               ｔｏｐ               10               ｆｏｒ               ｍａｎｙ               ｄｉｆｆｅｒｅｎｔ               ｋｅｙｗｏｒｄｓ               ａｎｄ               ｇｅｔ               ａ               ｌｏｔ               ｏｆ               ｗｅｂｓｉｔｅ               ｔｒａｆｆｉｃ               ａｓ               ａ               ｒｅｓｕｌｔ. Ｔｈｉｓ               ｓｈｏｗｓ               ｙｏｕ               ｔｈａｔ               ｉｔ'ｓ               ａ               ｃｏｍｂｉｎａｔｉｏｎ               ｏｆ               ｔｈｉｎｇｓ               ｔｈａｔ               ｈａｖｅ               ｔｏ               ｈａｐｐｅｎ               ａｎｄ               ｔｈａｔ               ｃｅｒｔａｉｎ               ｔｈｉｎｇｓ               ｍｕｓｔ               ｂｅ               ｄｏｎｅ               ｉｎ               ｏｒｄｅｒ               ｔｏ               ｇｅｔ               ｒｅｓｕｌｔｓ               ａｔ               Ｇｏｏｇｌｅ. ＬＡＷ               ＦＩＲＭＳ               ＡＲＥ               ＭＩＳＳＩＮＧ               Ａ               ＧＲＥＡＴ               ＯＰＰＯＲＴＵＮＩＴＹ Ｍｏｓｔ               ｌａｗ               ｆｉｒｍｓ               ｈａｖｅ               ｎｏｔ               ｐａｉｄ               ａｎｙ               ａｔｔｅｎｔｉｏｎ               ｔｏ               ｓｅａｒｃｈ               ｅｎｇｉｎｅ               ｏｐｔｉｍｉｚａｔｉｏｎ               ａｎｄ               ａｒｅ               ｊｕｓｔ               ｓｔａｒｔｉｎｇ               ｔｏ               ｒｅａｌｉｚｅ               ｈｏｗ               ｉｍｐｏｒｔａｎｔ               ｉｔ               ｉｓ. Ｉｆ               ｙｏｕ               ｈａｖｅ               ａ               ｓｉｔｅ               ｔｈａｔ               ｈａｓ               ｂｅｅｎ               ａｒｏｕｎｄ               ｆｏｒ               ａｗｈｉｌｅ,               ｈａｓ               ｐｌｅｎｔｙ               ｏｆ               ｌｉｎｋｓ               ｆｒｏｍ               ｏｔｈｅｒ               ｓｉｔｅｓ,               ｉｓ               ｉｎ               ｔｈｅ               ｒｉｇｈｔ               ｓｅａｒｃｈ               ｄｉｒｅｃｔｏｒｉｅｓ               ＢＵＴ               ｉｓｎ'ｔ               ｏｐｔｉｍｉｚｅｄ               ｆｏｒ               ｔｈｅ               ｋｅｙｗｏｒｄｓ               ｐｅｒｔｉｎｅｎｔ               ｔｏ               ｙｏｕｒ               ｆｉｒｍｓ               ｐｒａｃｔｉｃｅ,               ｔｈｅｎ               ｙｏｕ'ｒｅ               ｐｒｏｂａｂｌｙ               ｍｉｓｓｉｎｇ               ｏｕｔ               ｏｎ               ａ               ｌｏｔ               ｏｆ               ｆｏｃｕｓｅｄ               ｔｒａｆｆｉｃ.

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