2013년 10월 26일 토요일

Joseph Stembridge's blog ::Legal firms for Legal Assistance






Joseph Stembridge's blog ::Legal firms for Legal Assistance










As               a               former               marketing               professional,               I               have               spent               quite               a               bit               of               time               researching               and               analyzing               the               most               effective               ways               for               various               organizations               to               market               themselves.

My               first               piece               of               advice               to               legal               firms               wishing               to               gain               market               share               is               to               focus               on               building               your               legal               firm's               brand.

Branding               is               key               for               many               organizations               and               law               firms               are               no               different.

Here               are               five               tips               for               effectively               building               your               legal               firm's               brand.

Tip               Number               One:               Specialization               is               Key               when               Marketing               your               Law               Firm
               The               first               question               you               need               to               ask               is               what               type               of               law               firm               are               you?

What               is               it               that               your               legal               firm               does               better               than               the               competition?

Clearly               defining               that               area               of               the               law               that               your               firm               specializes               in               is               crucial               to               effectively               marketing               your               law               firm.

It               never               fails               to               boggle               my               mind               how               many               firms               have               difficulty               stating               where               exactly               they               see               themselves               in               the               marketplace.

Think               of               it               this               way,               if               you               do               not               know               what               it               is               your               law               firm               does,               how               could               your               customer.
               Tip               Number               Two:               Distinguish               your               Law               Firm               from               the               Competition
               One               of               the               best               ways               to               distinguish               your               law               firm               from               the               sea               of               competitors               is               to               have               a               distinctive               name,               logo               and               tagline.

As               a               marketing               professional,               I               advise               firms               who               are               not               satisfied               with               their               current               logo,               to               hire               a               marketing               professional               who               specializes               in               designing               professional               logos.

The               other               important               marketing               piece               is               your               law               firm's               tagline.

Spend               time               developing               a               short               professional               tagline               that               clearly               defines               the               essence               of               your               law               firm.

Your               law               firm's               name,               logo               and               tagline               are               the               three               key               pieces               of               information               that               will               be               on               all               of               your               marketing               material.
               Tip               Number               Three:               Your               Law               Firm               Needs               to               be               Visible
               Visibility               is               another               key               factor               in               marketing               your               law               firm.

Your               firm's               attorneys               need               to               establish               themselves               in               the               communities               you               plan               to               serve.

Personal               appearances               are               one               way               to               become               visible.

Corporate               sponsorships               are               another               great               way               to               get               your               firm's               name               out               in               the               community               you               serve.

Charity               and               nonprofit               work               is               another               way               to               enhance               your               legal               firm's               reputation               and               brand.
               Tip               Number               Four:               Give               your               Legal               Firm's               Knowledge               Away
               One               of               the               best               ways               to               establish               your               law               firm               as               an               expert               in               your               specialized               field               is               to               give               professional               speeches               on               areas               of               the               law               where               you               have               great               knowledge.

Writing               professional               articles               on               areas               of               the               law               where               you               have               expertise               is               another               way               to               demonstrate               your               firm's               experience               and               expertise.
               Tip               Number               Five:               Use               Promotional               Materials               to               Build               your               Legal               Firm's               Brand
               Include               your               firm's               name,               logo               and               tagline               on               all               promotional               material               that               your               firm               distributes.

Inexpensive               marketing               material               like               pens,               magnets               and               mouse               pads               are               items               that               people               tend               to               use               and               to               keep               for               longer               periods.

A               consistent               and               cohesive               message               across               all               marketing               material               is               essential               for               building               your               legal               firm's               brand.
               Building               your               law               firm's               brand               is               the               best               way               to               build               your               firm's               business.

These               five               brand-building               tips               should               help               you               grow               your               law               firm's               business.
               Sources:
               http://www.hg.org
               http://www.legalmarketingblog.com




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